I feel that, because this company buys coins from collectors, etc. The only downside with these types of businesses, is that you can't get to see a close up image of the coin and/or coin set you are buying. When you search for the item(s) it quickly shows the results, along with images of the coins or coin sets. I like the fact it has the search feature as the home page.
Very easy to use website I think you enter the website and there's the latest 'live metal prices' with an 'Enter Search Item' bar at the top of the page.